Work Hard Play Hard

Work Hard Play Hard

About the project





- Online Diary Tasks

The Challenge

GuineaPig worked with one of the worlds biggest video games console brands, to help them target a new market of potential users within Mexico and India. The brand wanted to know what non gamers currently do in their hobby and past time activities, whether they are around current video game users within their friends and family circles and what would tempt them into becoming gamers themselves.

Target Groups

24 non gamers from India and Mexico

Currently don't play video games but used do

Don't play video games but know someone who does

Doesn't play video games but interested 


The Results

A very challenging and complex project, especially due to different time zones, but we levelled up, defeated the the boss mission and completed it! We are now the brand and their partners preferred international fieldwork company.

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