GuineaPig Fieldwork – Global Fieldwork & Data Collection Experts


We provide the


Working in partnership with our clients, we recruit the perfect participants for qualitative & quantitative market research studies in the UK and overseas

You’re only as good as the company you keep!

We have all heard the saying that birds of a feather flock together, which is why in our quest to be the best fieldwork agency out there, we base our strengths not solely on our own expertise but on the knowledge and experience of the specialists in our network.

Recruitment Audiences

Having the right participants is the backbone of every successful research study.
From builders to bankers, dentists to dog walkers, we match passionate, enthusiastic participants to your project and ensure they are suitable through extensive quality control techniques.

Global Coverage

Established business partnerships with over 50 tried and tested international fieldwork providers allow us to offer all of our UK services anywhere in the world.

Take the hassle out of multi-national studies by making GuineaPig your one-stop-shop!

The Heart of the Company

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Managing Director

Theo Francis

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Project Director

Joe Warden

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Project Manager

Alba Mitchell Rodriguez

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Client Services Executive

Carli Rossi

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Quality Manager

Toni Preater

Our Clients

"Working with Theo & the team at Guinea pig has been brilliant. They’re great partners at each stage of the recruitment process, always flexible and proactive with suggestions to make the research run more smoothly. Respondents on each project have always been engaged with the research and on-spec. And the team are a great bunch to work with as well!"
Harry Boulding
"GuineaPig recruited 96 people for a large reconvened online deliberative project. While this was a challenging recruit it was managed adeptly and Theo was always on hand to provide support and offer valuable guidance that helped minimise drop-outs between waves."
Daniel Clay
Newgate Research
"In the short time that Guinea Pig has been around, they have quickly become one of our trusted and most helpful suppliers. They always react quickly when asked for quotes, which are always very fair and competitive. They are also attentive when updating us on projects and we know that we can have full confidence when working with them on a project. I would highly recommend Guinea Pig and Theo as a recruitment supplier to work with and we look forward to continuing to work alongside them in the future."
Will Beard
WDG Research


The Golden Rules

We know the importance of having a diverse team, who think and act in different ways and who you can rely on to bring contrasting views to the table. At the same time, we know how true it is that just one rotten apple can spoil the whole bunch.

This is why, as a team, we have carefully crafted a set of seven “Golden GuineaPig Rules” around the values we think are essential to our success. Each of us aim to live by these rules, both inside and outside of the office, and regardless of the different walks of life that we come from.

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